It's like, we have these very real jobs and our objective is more frankly to help people learn how to cook and enjoy food as much as we do,” she said. “But there's like this unintended consequence, which has been super positive.”To put it simply, the video content just makes people happy.

Leone thought he’d get fired. “It's really on us to make sure that each platform propels the other and be smart about it.”In a world where print is struggling to survive, Condé Nast said Bon Appétit’s subscriptions saw a 616% increase during its Thanksgiving promotion compared to the same period last year, and the median age of these new subscribers is 35. Instead of precise instructions, Leone switched his train of thought on the fly with a childlike exuberance and a charming New Jersey accent. Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços.
“But nobody came here thinking that they were going to get famous.”Yet they definitely are. Addressing her colleagues, Saffitz continued, "Only now do I recognize the extent of your pain and anger—a pain I can never know or experience, and that I knowingly or unknowingly contributed to. Saffitz stars in several series on the Bon Appétit YouTube channel, most notably Gourmet Makes, in which she creates gourmet versions of popular snack foods by reverse engineering them. Check out the hottest fashion, photos, movies and TV shows!On Monday, June 8, El-Waylly publicly claimed "only white editors" are financially compensated for videos published to's YouTube channel.
In one of the most liked videos, 25-year-old Tyler Gaca parodies Gaca told BuzzFeed News he loves the Bon Appétit chefs because they’re the opposite of the usual vlogger personalities you see on YouTube.

What amazes us is that we now have more followers than several members of the actual test kitchen staff, which seems silly.”The memes pick up on exactly what’s made the Bon Appétit videos so viral — like Saffitz stressing over Skittles, Leone pronouncing water as “wourder,” deputy food editor Chris Morocco's amazing palate and sage advice, and Gaby Melian’s adorable exuberance.And that’s the secret to Bon Appétit’s success that you just can’t plan for — everyone is just so damn likable. After all, this sort of started as an accident. Like a big bowl of gooey mac ‘n’ cheese, it’s visual comfort food best enjoyed after a long day. They really highlight the flaws and the mishaps of the show,” he said. That first video is currently sitting at just under 3 million views and the series is one of Bon Appétit’s most watched, even spinning off into With a new proven formula, the team set out to showcase other Bon Appétit editors with their own shows, which is what led to In each episode, we watch Saffitz grow more and more frustrated as she tries to make a homemade, gourmet version of a classic snack food, like Oreos, Skittles, and Pringles.At first, Saffitz wasn’t sold on failing on camera.“I didn't like that aspect of it because I felt like it made me look like not an expert, and I was worried about looking unknowledgeable on camera,” she said. She watched every single video.“Just the way she expressed her gratitude for the ability to escape was really emotional,” said Chaey.“Personally I'm still not used to when people come up or DM and write these paragraphs upon paragraph and it's kind of overwhelming, and I think all I can do is thank them and continue to do the work that we do,” said Baraghani. I love the raw, longer-format style that we capture with Viewers liked it, too.

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